Here is a checklist of what you’ll need to do or consider. Some might apply. Others might not be your cuppa.
Remember: It is YOUR book, YOUR story that you want to tell. The one person showing the most enthusiasm should be YOU.
After signing the contract:
- Create a Facebook, twitter, and a Blog/website.
- Send a News Release to local Newspapers and Radio stations announcing your contract.
- Join Loops that have authors and readers in your genres. Get involved so that when you have something to promote readers won't think you are a spam and run author.
- Blog! Practice, practice, practice.
- Build you Brand.
- Start Hosting authors on your blog to drive traffic there.
Tip: While waiting for edits, start searching for books similar to yours to find the best genre slots and tags for your books.
Once you have your Release date:
- Find review sites interested in reviewing your book and let your publisher know so they can get an ARC to them ASAP.
- Start lining up Blog slots/ interviews with Blogs outside your publisher for your release date and after.
One Month before release or when authors have cover art:
- Work on trailers if author is interested.
- Line up guest slots on Radio Shows
- Start signing up for blog hops.
- Post Cover art on Blogs, Twitter and Facebook.
- Contact local artsy places
see if they will host a book reading.
Set up a Google Alert
- Set up your Author Accounts at Goodreads.
Week of Release:
- Make sure all your Blogs are out to the Guest Blog sites you are blogging at. Thanking them for hosting you.
- Send out Press Release to local papers and radio stations follow up to see if they will interview you.
- Talk up your book. (Remember there is a fine line from Promotion and Spam)
- If the Book is available for presale push people to your publisher’s site to get their copy.
- Double check your tags, excerpt and Blurbs
Day of Release:
- Talk up your book!!! Have a Release Party.
- Make sure to visit the Blogs who are hosting you and leave comments and answer questions.
- DO NOT ask people to TAG until all Amazon sites are live. Usually 48 hours after Amazon US goes live.
- Add book to Goodreads (use the ISBN number)
- Keep Writing.
- Keep Blogging.
- Keep Promoting.
- Get readers to leave reviews on Amazon. (Honest reviews) and tag your books.
- Get Involved with Blog Hops.
- Update Amazon to make sure all your books are showing up on your Amazon Author Page.
Remember The Golden Rule: if you help other authors they will help you.